HospitalityUnited.Club, a consortium of travel technology companies, has published an e-book titled ‘USA Travel Trends 2018’ highlighting key travel metrics and indicators in the region, in partnership with HRS Group, LiveOS, RateTiger and Sojern. The e-book highlights the dominance of Expedia and Booking.com group companies in the USA online hotel booking space, controlling almost 95% of the OTA market.
Houston, USA: The e-book shows that while traditional channels like voice, call center and tour operators are still preferred means of hotel reservations, growth of online booking is outpacing them by over 300%. Interestingly, unlike Europe, hotels are getting more online bookings through their brand website, indicating robust digital presence.
While metasearch remains strong as ever, Google has emerged as a serious channel, ranking first, when travellers look for pricing information. The search engine is also sending the most qualified leads to the hotel websites, even though, metasearch channels are dominated by OTAs. The e-book also highlights that in spite of being one of the most matured online markets, one out of three people still feel uncomfortable booking hotels on mobile. This explains why mobile booking growth is lower in USA when compared to APAC.
To get more interesting insights, download the free infographic here.
The Gold Standard of Connectivity: eRevMax is a travel technology company that assists hotels through channel management, rate intelligence and connectivity solutions. The company connects multiple online channels to the hotels' PMSs to seamlessly deliver ARI updates and reservations.
eRevMax works closely with over 350 channel and technology partners assisting over 9000 hotels worldwide to increase revenue opportunities and streamline business processes. It is the connectivity partner of choice for large hotel groups, mid-scale chains as well as independent properties in both luxury and budget segment worldwide providing solutions through its core product brands – RateTiger, RTConnect and LiveOS.