HotOzCoupons is an online coupons aggregator in Australia. It has a significant presence in Australian market and now they plan to enter the UK territory. This will be achieved by acquiring the struggling DealVoucherz portal. This acquisition will help HotOzCoupons to target international users looking for online coupons and promotions.
HotOzCoupons will acquire DealVoucherz for $50K in cash. This acquisition will make HotOzCoupons a $100k company. A few online players have gained so much success in so little time.
HotOzCoupons has significantly grown and grabbed prominent market share amongst Australian online shoppers. They have partnered with Spell and The Gypsy Collective, Avery WePrint, and Myer to name a few to provide online deals. These brands provide regular deals and offers to the users of HotOzCoupons. They have recently done a major portal change that includes “tested” tag. Any deal marked with this tag is manually tested by their team to give the best experience to their users.
DealVoucherz.com has been operating in UK and Ireland territory since 2014 but they are facing some cash crunch in recent times. DealVoucherz have partnered with more than 2000 brands including Pizza Hut, Dominos, Boohoo, Superdrug, GAP, and many more.
DealVoucherz has more than 10,000 deals and promotions hosted on their portal while HotOzCoupons has more than 5,000 coupons. This acquisition will create a synergy and the group will be hosting more than 15,000 online offers. Although, HotOzCoupons confirmed that both the companies will operate independently.
HotOzCoupons is also in the plan to gain presence in Singapore, New Zealand, and MENA region to become a truly global player like RetailMeNot. The vision of global presence will be achieved by end of 2020 through fresh and new acquisitions. Sources have confirmed that HotOZCoupons have already bought portals like CouponHub.ca to start having presence in Canada as well.
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