Light up shoes, something that we all thought was left behind in childhood, back in the nineties - that is.There should only be a small time of life where they were acceptable, and yet we’re finding that more and more light up shoes are making their way out into the world. If you take the time and look you’ll find that light up shoes are making a comeback in the adult and children shoe markets. These LED shoes are a niche market filled with fashion forward persons, both young and old. They also are making sure that it’s not just the heel of the shoe that is lighting up, it’s the entire sole.
The demographics for this market is select but growing. They are adults and young adults who could be termed as ravers, dancers, techno artists, and fans of the music scene that encompasses these activities as well. You’ll find their social media profiles filled with a lot of references to these activities as well. The electronic dance music, or EDM, and it’s entire scene has been evolving since the eighties. With such evolutions, you’ll find that not only has it re-emerged with a vengeance - but it’s also spread out to fashion. No longer are shirts and pants that react to black lights enough. No, you’ll also need shoes to help send a statement like the LED shoes. Multiple companies have started to add shoes to fit in with these groups, and some have succeeded better than others.
A company that is rapidly rising to the top of LED shoe market is Lighting Shoes . Their motto is “LED Shoe Company Promoting Dance, Art, & Fun’. They have been rapidly growing and have the following to sustain even further growth. The lighting design is one that states - this lights up the whole sole, not just the heel of the shoe - unlike those that were created in years past. One of the marketing genius’ behind this site is Dan Rusu - who was recently featured in an article about what is known as social media marketing. You’ll be able to find the article at InvoiceBerry (blog.invoiceberry.com) published on March 29th of this year, written by Bernard. You’ll find two types of designs - high top and regular tennis shoes. The colors are wide ranging and allows you to personalize the shoe to what you want.
In addition to the different colors, you’ll see that these womens light up shoes have the ability to recharge. That particular feature is one that most will agree is needed in this day and age. Additionally they market to standard sizes for Men, Women, and Children. They advise of a 30-Day Warranty and 100% Free shipping. Looking further into these claims, you’ll find that there is a fourteen days hassle free returns process. They do note that if the time frame is longer than the two week period they advise of no ability to exchange or refund. Any other defects that new owners find should be covered by the thirty day warranty. Any refunds or exchanges will be handled by the same department - Sales. All this and more will make sure that Lighting Shoes stays around for a good long time.
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