Magnolia and Vine gamifies Style Consultants’ user experience and supports their success.

SCOTTSDALE, AZ – Aug. 8, 2017 – Magnolia and Vine continues to expand its distribution resources and technology tools through their partnership with Krato to launch an innovative new mobile app for its sales field (“Style Consultants”). Revealed in July at Bloom, the company’s annual conference in Minneapolis, the Magnolia and Vine app is designed to support the company and its independent sales field in communication, training and engagement.

The Magnolia and Vine app assists Style Consultants by turning the traditionally ambiguous aspects of selling into simple, clear and timely “bite-sized” activities. It also gives Style Consultants tools to interact with the company and their customers, making it easier to gain and maintain overall engagement for the long term.

“We’re pleased with the initial results of our partnership with Krato,” said Nicole Langer, Vice President of Sales at Magnolia and Vine. “Our field was incredibly excited when they used the app for the first time, and we couldn’t believe how quickly they dove in and got engaged. We’re hopeful that the app will help them stay connected with both the home office and their customers to achieve an even higher level of success.”

Brian Miller, founder and CEO, started his fashion industry journey with a single bracelet to raise awareness of breast cancer. Today, Magnolia and Vine, a direct sales company, operates in both the United States and Canada. Miller and his team are thrilled by the company’s rapid growth driven by a top-notch Home Office team with a combined 40 years of fashion design and manufacturing experience and a tight-knit, dynamic and entrepreneurial community of independent Style Consultants.

As the company expands, Miller and his team recognized the need for a fun and efficient new technology solution to support the onboarding of new Style Consultants. They contacted Krato, an organization that offers innovative mobile solutions like its Journey Mobile Application. With Krato’s guidance and support, Magnolia and Vine successfully implemented a custom version of Journey to gamify the direct selling process.

“Krato and Magnolia and Vine were a perfect partnership because they are constantly innovating within their business, and they value close engagement with their field,” said Matt Lind, Chief Operating Office of Krato.

Lind and his team at Krato are excited to continue helping direct selling companies leverage the latest mobile technology. They recognize that the direct selling industry is a large and profitable sector that generates billions in revenue every year. Using the power of mobile apps, these companies can significantly raise their sales volumes and educate and engage their distributors easier than ever before.

About Magnolia and Vine
Magnolia and Vine is a direct sales company based on the belief that every woman is beautiful and unique. So they designed their exclusive jewelry and accessories to be fully interchangeable. Founded on its core values of innovation, self-expression, empowerment, passion, community, style and gratitude, Magnolia and Vine offers fashion lovers the opportunity to start their own independent style business and enjoy flexible schedules, unlimited earning potential and a place among one big fashionable family that helps its members shine. Learn more at

About Krato is an organization that offers innovative mobile solutions to direct selling companies, with their Journey, Clarify Analytics, and Custom Development apps. Their vision is to bring direct selling to a new level with advanced mobile technology. Not only do Krato’s tools help keep distributors on task, they also help boost revenue by increasing customer engagement. For more information on Krato and what they have to offer, visit

Media Contact:
Matt Lind
[email protected]

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