(Mass Media Release) LAPEER — Rebekah Niman and her husband, Mike, have moved out of the basement and into a strip mall.

The Lapeer couple recently opened Rebekah‘s Pure Living at 700 S. Main St., Suite 113. While Lapeer‘s newest health and nutrition store has a Main Street address, it actually faces DeMille Road.

Mike is so confident about his wife‘s new venture, he‘s quit his job as an accountant with Kelly Services in Troy to work with her full time. “I feel real good about it,” he said.

The Nimans moved to Lapeer from the Utica/Sterling Heights area 10 years ago. “Home prices were right and we fell in love with the area,” said Rebekah.

Mike said Rebekah began selling hydrogen peroxide as an alternative to pool chemicals and cleaning products with a Warren businessman. Along the way, he said, she met a lot of people who used a wide range of alternative products.

Eventually, said Mike, Rebekah developed “a terrific line of products that filled a void” and three years ago she opened up an internet business in their basement almost as a hobby.

Over time the business grew to the point where the Nimans decided they needed a physical retail location.

“We‘ve created six jobs and we plan to create more,” said Mike. The couple is also looking at opening a second store in Naples, Fla.

The store, he added, is also promoting locally made products. “Rebekah found an organic chocolatier in Imlay City,” he said, adding the store is also carrying organic tortilla chips from North Branch and handcrafted soaps from Grand Blanc, among other things.

“We‘re really encouraging local suppliers,” said Mike.

Rebekah said that because they have an internet business, they‘ve been able to get volume discounts on products that a normal health food store wouldn‘t be able to.

“I think the idea that health food is a small segment of the market,” said Mike, “is an old-fashioned idea.” He said with health care costs continually on the rise, the products at Rebekah‘s Pure Living “really provide an alternative that allows people to take control of their destiny.”

Rebekah‘s Pure Living is open from 10 a.m. to 7 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday. The store can be reached at 810-660-8586 or at www.rebekahspureliving com.

Website: http://www.rebekahspureliving.com/

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