Global tech company F5 has announced that a new partner asset created by Agency Inc, a B2B marketing agency, has generated 17.5x ROI since its release in October 2016.
Agency Inc, based in London, produced F5’s Security Demand Generation Guide for the company’s EMEA channel partners. To date, F5 has been able to attribute approximately $1.2m (USD) of pipeline sales to the guide.
Within a week of its release, it became the most downloaded partner asset ever, breaking all company records in the process.
“We’re absolutely thrilled with the response that the Demand Generation Guide has received among F5’s partners,” said Matthew Morgan, CEO of Agency Inc.
“This guide is a great example of strong strategy and incisive creative combining to produce stunning results. It’s been a pleasure to work with F5. Credit to them for being willing to try something different. It’s paid off for them in a big way and we’re delighted to have been a part of that success.”
F5 works globally with 49 of the top 50 Fortune 500 companies, supplying them with leading technology. Although the company does sell directly, around 60 per cent of its annual revenues of $2 billion come from channel sales.
Previous partner marketing material was outdated and difficult to use. F5 wanted to give their channel partners – from small independents to large multinationals – everything they needed to run their own integrated marketing campaigns.
The final product, created by Agency Inc, was a one-stop-shop interactive PDF with vastly improved usability and a more engaging tone of voice. The toolkit included sales advice, email templates, social media assets and video.
F5’s Partner Marketing Manager for EMEA, Joe Dotson, commented: “The team at Agency Inc quickly understood our needs and came up with a solution that has exceeded our expectations. With limited time and budget, they’ve knocked it out of the park – the numbers speak for themselves.”
Agency Inc is a specialist tech and B2B marketing agency that combines sharp strategy and intelligent creative to produce outstanding results. With experience across the energy, IT, office supplies and sports hospitality sectors, Agency Inc offers clients standout solutions to even the most knotty business problems.
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