It isn’t enough to create smart and savvy yet passive marketing and advertising campaigns that “talk to” your ideal customer any longer.
No, the days of having a single sided conversation with your market no longer exist.
Thanks in large part to the power and reach of social media customers today expect to be able to have an instant and effortlessly open line of communication with the businesses that they spend money with — and if you aren’t engaging with your market you aren’t ever going to be able to create the kind of successful operation you’ve been dreaming of.
At the same time, generating engagement with your brand and your business is nowhere near as simple or as straightforward as opening up a Twitter account and hoping for the best.
No, you have to be really smart, really savvy, and really intelligent about the strategies and tactics you use to improve your brand engagement. Hopefully the tips and tricks we include below are enough to get you started!
STOP wasting money right now
Even though most companies understand that traditional advertising isn’t anywhere near as effective or as profitable as it used to be in the past, most still waste a ridiculous amount of money and a significant chunk of their marketing budget on these “dead media” channels without any real reasonable answer why.
It’s estimated that only about 9% of ALL of the advertising out there in the world today is paid attention to for even more than a single second. If you’re wasting your time on traditional advertising you’re going to get your clock cleaned by competitors that aren’t.
Stop wasting money right this second.
Measure brand engagement and not just “interactions”
There is obviously a world of difference between measuring the amount of paying customers you have walking into your business, spending an hour browsing around and loading up a shopping cart, only to spend hundreds or even thousands of dollars with you each year and measuring the amount of people that peek in the windows.
One of those it gives you a tremendous amount of insight into your business, your operation, your products and services, your marketing and advertising and so much more while the other gives you absolutely no insight whatsoever.
This is why it is so surprising that otherwise smart and savvy marketers and business owners pay attention to “interactions” online as opposed to measuring stats above those that actually engage with your brand on a regular basis.
Getting 100,000 hits every single day to your website is a pretty amazing accomplishment in and of itself, but if those 100,000 visits result in half a dozen sales every day it really isn’t as impressive as it may have seemed on the surface and certainly isn’t something you want to track all that closely.
At the end of the day, your goal as a business owner or marketer is to improve engagement with your brand and your business across as many channels as possible. You want to become a trusted partner in whatever it is your ideal client is looking for, not just another business looking to peddle something to them.
Singapore Company Incorporation Consultants Pte Ltd
Address: 10 Anson Road International Plaza #27-15, Singapore 079903
Telephone: +65 66531211
E-mail: [email protected]
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