Newton, MA – January 15, 2020: Wealthface, a registered Investment Advisor firm regulated by the SEC, has announced the official launch of its services in North America, introducing its intelligent platform for portfolio management.

The new platform, based on passive indexing, offers clients diversified portfolios at low cost, with a fractional shares option and no minimum deposit. The diversified portfolios are highly adapted to each investor’s risk profile and market conditions, through a rigorous portfolio customization process and back-testing of market data extending to 10 years.

Another product, Factor Investing, allows clients to build their own portfolios based on six factors: volatility, profitability, momentum, investment, value and size, allowing them to replace a portfolio manager if they opt to. The product currently covers different markets including USA, Canada, UK and Japan, and is expected to expand in the nearest future.

“The Wealthface platform is not merely an alternative to an already mature Fintech landscape; rather it is a new product that helps retail clients benefit from what was previously offered only to big institutions.” said Bilal Majbour, Founder and Chief Executive Officer of Wealthface.

He went on to add, “Wealthface accounts are tax-efficient, regularly and automatically rebalanced, and meticulously monitored daily to ensure they do not exceed the risk threshold and are perfectly optimized in line with the account holders’ investment goals. The platform is ideally positioned to serve the investment realities in the United States America, with various, carefully designed plans that include retirement, education and income maximization.”

In addition to the portfolio, Wealthface offers expert human advice available to all three account tiers currently available: the Basic Account, available to deposits of up to $100k; the Platinum Account for deposits between $100k and $500k; and the Infinite Account for deposits above $500k.

The Wealthface algorithms, developed from a Nobel Prize-winning research, offer new reliable solutions. The passive indexing algorithm-based investment profile of Wealthface was developed to factor in such adverse events as market slowdowns and stock market crashes through the systemic back-testing of data to optimize portfolios and ensure investments will not suffer loss of value.

Furthermore, Wealthface ensures compliance with the most stringent regulations through advanced data encryption and partnership with Drivewealth, a broker and dealer regulated by FINRA.

“The Wealthface commitment,” iterates Bill Majbour, “is that we can give you secure and reliable access to a better future. Investment in the stock market will no longer have to be exclusive or exclusionary; we have the tools necessary to facilitate that, based on a combination of human expertise and an advanced factor investing - the platform that will reshape the industry and let all kind of users behave as professional clients.”
“The idea is to make it simple, cheap, efficient, and beneficial to build tailored investment portfolios as if they were created by wealth managers” stated Jake Nuseibeh, Co-Founder. “We used cutting-edge technology and enabled innovative solutions to make it accessible and cheap for everyone.”

About Wealthface
Founded in June 2018 by former Saxo Bank Investment Banker Bilal Majbour, and former ADIA Senior Manager and CFA Society President Jake Nuseibeh as co-founder, Wealthface is a pioneering online investment platform that offers passive indexing and factor investing services in the MENA region passive and active investors alike.
To passive investors, Wealthface extends its modern robo-advice platform, granting them access to low-cost, reliable and diversified portfolios of exchange-traded funds and fractional shares, whereas active investors can leverage the versatile and tool-rich platform for factor indexing; building trading strategies and realizing their investment goals through access to international markets.

With a diverse range of products, expert financial advisors, and long experience in financial markets, Wealthface works relentlessly to bring investment to every doorstep.

For more information,

Media Contact: Omar Johnson
E-mail: [email protected]

USA Office:
89 Needham Street, Apt. 2230
Newton, MA 02461
Tel: +1 617 209 9009

UAE Office:
Almaqam Tower, 34th floor, office 3412, ADGM Square
Al Maryah Island, Abu Dhabi, P.O. Box 35665
Tel: +971 2 418-7565

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